Wednesday, May 05th 2021
This week in
Bringing your digital marketing to the next level.
This week’s must read
Clubhouse is a platform that allows your business to grow or to participate in discussions about your favorite interests as it takes into account your business goals and objectives. A great place to share your story, test your ideas or get advice. Do you think it is in line with your strategy?
This Week’s Must Read is an insight piece from NoGood about Clubhouse, a great new social media tool for brands.
Through data and predictive analytics, brands can now optimize marketing investments, support the effectiveness of performance media, and reduce the risk of eroding the brand. How do you know what the effect will be over the long term?
Using data to achieve the perfect balance between human and automation to create meaningful human connections will be a challenge when deploying AI for marketers. How to prioritize the customer’s perspective now, then, and beyond?
The COVID-19 pandemic significantly accelerated the adoption of online CPG shopping, simultaneously heightening consumer expectations for expediency, safety and convenience. In light of the shifts that took place this year, Nielsen interviews Matt Devitt and Sucharita Kodali on how brands and retailers need to adjust how they engage with consumers. What’s your take on the lanscape and the key challenges for retailers?
Since Generation Z presents such a great opportunity for businesses, marketing this generation will require changes in your strategies. Transparency and openness will be required. Do you think you should direct all your attention to this new opportunity?
This week’s Consulting News
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This week’s media
2020 was a crazy year, especially because of COVID. But many things have changed: new algorithms, people challenging the position of companies like Facebook, voice search controlling roughly 50% of the searches in the United States… What do you think is next?
Consulting sourcing tips
The Economy has a direct effect on the consulting market. And the same is true for the US market. What are the sectors driving growth? What is the impact on the US consuting industry? On this week’s Smart consulting Sourcing podcast, Consulting Sourcing Expert Hélène...
Make-or-buy for consulting services 101When you launch a project, you should always check first if you can use Internal resources. Because it often means keeping the costs at a minimum and optimizing the use of your internal skills and...
Understanding disruptions can help you take advantage of the powerful new trends and position your company to optimize for the trends that will shape the future. On this week’s Smart consulting Sourcing podcast, Consulting Sourcing Expert Hélène Laffitte talks about...
Previous Weeks’ issues
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Wednesday, June 2nd 2021 This week inConsulting Manufacturing engineering 5.0: the next step?This week's must read[visual-link-preview...
Wednesday, May 26th 2021 This week inConsulting What's next for Education in 2021?This week's must read[visual-link-preview...