Wednesday, December 2nd 2020
This week in
Consulting
What is the impact of the covid-19 crisis on your digital marketing strategy?
This week’s must read
Due to COVID-19 and the cancellation of trade shows more manufacturers are using digital marketing to drive sales and to connect with buyers in the digital space.
This Week’s Must Read is an insight piece from ThomasNet on why Digital Marketing is so important today and how to convince manufacturers to embrace it.
Thought Leadership
How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps
According to Smart Insights, 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the stra…
Approximately half of companies don’t have a clearly defined digital marketing strategy or have a digital marketing strategy in place, but separated from their marketing plan. So do you have the strategy, tactics, or tools needed to market your business well ?
The coronavirus has affected all businesses. Business conferences, sporting events, and concerts have been canceled, and marketers need to adapt their digital marketing strategy. How much will change, and how will the world look like when it’s all over?
The article presents seven steps to build a digital marketing strategy that should allow you to create your digital strategy, identify opportunities for digital disruption or drive digital transformation in your organization. How can digital impact your business and how will you act on it?
Like every industry that has suffered the full force of the pandemic, manufacturers must maximize their digital footprint to connect with current customers. They are beginning to understand that the time is to make changes or be left behind!
This week’s Consulting News
Coronavirus: Commission to provide 200 disinfection robots to European hospitals - Shaping Europe’s digital future - European Commission
As part of its continued efforts to tackle the spread of coronavirus and provide Member States with necessary equipment, the Commission launched the purchase of 200 disinfection robots that will be delivered to hospitals across Europe.
| @The European Commission
Ford Orders 12 Ultra-Cold Freezers To Distribute COVID-19 Vaccines To Employees
Ford’s purchase mirrors efforts by U.S. states and cities to buy equipment to store millions of doses of Pfizer’s vaccine at temperatures of minus 70 Celsius (minus 94 Fahrenheit), significantly below the standard for vaccines of 2-8 C (36-46 F)., , ford, automakers, COVID-19 vaccines, employees
| @BusinessWorld
Brexit is driving British Citizens to Citizenship by Investment Programmes
/PRNewswire/ -- Brexit has for some time been a part of the lives of those living in the UK. From a proposed idea to a passed bill, the UK is currently in the...
| @PRNewswire
PA Consulting adds Cooper Perkins to innovation offering
PA Consulting has announced its second acquisition of 2020, with the purchase of technology development and engineering company Cooper Perkins.
| @Consultancy.uk
This week’s media
Digital transformation is a foundation of modern business, but established organizations often struggle with developing new, customer-centric business models.
Consulting sourcing tips
Podcast | Anticipate your consulting needs to start building relationships and intimacy with your providers
Anticipation is a key skill for procurement executives. If your objective is to create more value for your Company through your procurement work, now is the right time to start honing your anticipation skills. On this week’s Smart consulting Sourcing podcast,...
9 tips to successfully implement demand management for consulting
Making mistakes is human. Most cultures will penalize you for errors, promoting the myth, “Always doing right the first time.” You can take the tips we give you in this article as food for thought to implement demand management for the consulting category.
Podcast | Why should Finance and Strategy get involved in decision-making on large consulting projects?
Launching a large consulting project can be daunting. Often the project will impact several functions and locations. How to make sure the project will deliver? On this week’s Smart consulting Sourcing podcast, Consulting Sourcing Expert Hélène Laffitte explains why...
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